Research@Work: Motivation & Self-Determination Theory
Digital Promise
Animated Educational Video
Animation, Illustration, Ideation

How do you get students motivated  to learn? Animation!

Digital Promise is a global non-profit fighting for equality in education. In doing so, they also educate. For this project, the team wanted an animated video to teach the audience, especially teachers and students, about intrinsic and extrinsic motivational theories.
Rambox Creative was provided a voice over and some links to animations they liked and tasked with illustrating and storyboarding a video that was both informative and entertaining while remaining on brand, on schedule, and, of course, on budget.

To date, the resulting video is one of the most viewed on the Digital Promise Youtube channel.